Episode #306

The Secret Language of Trade: A Guide to Incoterms

Demystify the complex world of international shipping and learn how Incoterms protect your business from costly logistics nightmares.

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In the complex world of international commerce, a simple misunderstanding over a shipping container can result in millions of dollars in losses and years of legal battles. In the latest episode of the podcast, hosts Herman Poppleberry and Corn discuss the vital, yet often overlooked, framework that keeps global trade moving: Incoterms. Described by Herman as the "secret language of the world," Incoterms (International Commercial Terms) serve as the essential protocols that define the responsibilities of buyers and sellers in the global supply chain.

The Chaotic Origins of Standardized Trade

The discussion begins with a look back at the history of logistics. Before the 1930s, international trade was a "messy, chaotic situation." A merchant in London might use a trade term that meant something entirely different to a buyer in New York. As global trade expanded in the early 20th century, these discrepancies led to a nightmare of legal disputes.

To solve this, the International Chamber of Commerce (ICC) commissioned a study in 1923 across thirteen countries. The findings confirmed massive discrepancies in how trade terms were interpreted. After thirteen years of deliberation, the ICC published the first set of six Incoterms in 1936. Herman notes that these rules are updated roughly every decade to keep pace with technological shifts—moving from the era of "break bulk" cargo (hand-carried sacks) to the modern era of massive automated ports and air freight. While the world is currently in 2026, the "Incoterms 2020" rules remain the active gold standard.

Defining the Three Pillars: Costs, Risks, and Obligations

A central theme of the episode is that Incoterms are about much more than just who pays the shipping bill. Herman explains that they cover three critical areas:

  1. Costs: Who pays for the freight, insurance, and taxes?
  2. Risks: At what exact moment does the responsibility for the goods transfer from the seller to the buyer?
  3. Obligations: Who handles the export/import paperwork and customs clearance?

Without these standardized terms, every international contract would require dozens of pages of fine print just to explain how a box gets from Point A to Point B.

The Spectrum of Responsibility: From EXW to FCA

The hosts break down the "alphabet soup" of Incoterms by visualizing them as a spectrum. On one end is EXW (Ex Works), where the seller has the least responsibility. Under EXW, the seller simply makes the goods available at their loading dock. The buyer takes on all risks and costs from that moment, including loading the truck and navigating foreign export laws. Herman warns that EXW can be a "trap" for buyers who lack a sophisticated logistics network or a legal presence in the seller’s country.

The conversation then shifts to FCA (Free Carrier), which Herman highlights as a more flexible and modern alternative. Under FCA, the seller handles export clearance and delivers the goods to a carrier named by the buyer. Crucially, the 2020 update added provisions to FCA that make it easier for sellers to get paid via letters of credit, making it a preferred choice for modern multi-modal transport.

The Myth of FOB and the Container Problem

One of the most insightful parts of the discussion involves FOB (Free On Board). While FOB is perhaps the most famous Incoterm, Herman points out that it is frequently misused. Technically, FOB is only for sea or inland waterway transport. In the modern era of containerized shipping, FOB creates a "legal gray area."

Under FOB, the risk transfers only when the goods are "on board" the vessel. However, most containers are delivered to a terminal days before they are actually loaded onto a ship. If a container is damaged while sitting in the terminal, the buyer and seller may end up in a dispute over who held the risk. To avoid this, Herman recommends that businesses use FCA for container shipments, as it clearly defines the handoff at the terminal rather than the ship's deck.

Navigating the "C" and "D" Terms

The hosts also explore the more complex "C" terms, such as CIF (Cost, Insurance, and Freight) and CIP (Carriage and Insurance Paid To). These terms are unique because the point where the cost transfers is different from the point where the risk transfers. In a CIF agreement, the seller pays for the freight to the destination port, but the buyer assumes the risk the moment the goods are loaded at the starting port.

Herman notes a significant change in the 2020 rules regarding insurance: for CIP (the multi-modal version of CIF), sellers are now required to provide "Clause A" insurance, which is a much higher level of "all-risk" coverage compared to the bare-minimum "Clause C" required for maritime CIF.

Finally, the discussion touches on the "D" terms, or arrival terms, where the seller takes on the maximum amount of responsibility. This includes DAP (Delivered at Place) and the newly renamed DPU (Delivered at Place Unloaded). DPU, which replaced the old DAT (Delivered at Terminal), reflects the reality that goods can be unloaded at places other than just maritime terminals, such as a buyer's warehouse or an inland hub.

Conclusion: The Grammar of Commerce

The episode concludes by emphasizing that for anyone in B2B purchasing, understanding these terms is not just a matter of logistics—it is a matter of legal and financial survival. By mastering the "grammar" of Incoterms, businesses can ensure their cargo arrives safely, their costs remain predictable, and their legal risks are mitigated. As Herman and Corn illustrate, these three-letter acronyms are the invisible threads that hold the global economy together.

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Episode #306: The Secret Language of Trade: A Guide to Incoterms

Corn
Alright, we are back for episode three hundred and one. I cannot believe we actually hit the three hundred mark last week. It feels like we were just talking about those trusted platform module chips, and now we are onto a whole new century of episodes.
Herman
Herman Poppleberry here, and I am still riding that high from the milestone. But you know, life in Jerusalem does not slow down, and neither does our housemate Daniel. He was telling me over breakfast that he has been thinking about his time in the freight industry again.
Corn
It is funny how those brief career detours stay with you. Daniel sent us a really interesting prompt today about the backbone of global trade. He wants to talk about Incoterms. Specifically, where they came from and what someone in business to business purchasing actually needs to know about them.
Herman
Oh, I love this topic. It sounds dry on the surface, like looking at a spreadsheet of shipping rates, but Incoterms are actually the secret language of the world. If you do not speak it, you are basically flying blind in the world of international commerce. They are the protocols that keep the global supply chain from collapsing into a pile of lawsuits.
Corn
It is like the grammar of a contract, right? Without it, you are just throwing words at a wall and hoping the cargo shows up at the right port without a massive bill attached to it. So, let us start at the beginning for those who might not be in the logistics world. What exactly is an Incoterm?
Herman
So, Incoterm is actually a trademarked acronym. It stands for International Commercial Terms. They are a set of rules published by the International Chamber of Commerce, or the I C C. Their whole purpose is to clearly define the responsibilities of sellers and buyers for the delivery of goods under sales contracts.
Corn
And when we say responsibilities, we are not just talking about who pays the shipping bill. We are talking about the moment the risk transfers from one person to another. That is a huge distinction that I think people miss.
Herman
Exactly. It is about three big things. Costs, risks, and obligations. Who pays for the freight? Who is responsible if the ship sinks or the container falls off a crane? And who handles the customs paperwork? If you do not have a standardized way to say that, every single contract would need fifty pages of fine print just to explain how a box gets from point A to point B.
Corn
Daniel asked about the history of this. I imagine this was born out of some serious chaos. I mean, shipping has been around since we were carving canoes out of logs, but when did we actually sit down and say, okay, we need a manual for this?
Herman
It was exactly as Daniel suspected. It was born out of a messy, chaotic situation. Before the I C C stepped in, different countries had their own interpretations of trade terms. You might use a term in London that meant something completely different in New York or Marseille. By the early nineteen hundreds, as global trade started to explode, the legal disputes were becoming a nightmare.
Corn
I can only imagine. One guy thinks he is done once the goods are on the dock, the other guy thinks he is getting them delivered to his warehouse, and meanwhile, the goods are sitting in the rain getting ruined while they argue about it.
Herman
That is exactly what happened. So, in one thousand nine hundred twenty-three, the I C C commissioned a study to look at the trade terms used in thirteen different countries. They realized the discrepancies were massive. It took them another thirteen years of debating and drafting, but in one thousand nine hundred thirty-six, they published the first set of Incoterms. There were only six terms back then.
Corn
One thousand nine hundred thirty-six. That is a long time ago. I assume they have changed a bit since then.
Herman
Oh, definitely. They have updated them about every ten years to keep up with how we actually move stuff. Think about it. In nineteen thirty-six, there were no shipping containers. Everything was break bulk, which meant people were literally carrying sacks and crates onto ships by hand.
Corn
Right, and now we have massive automated ports and air freight that can move things across the globe in less than twenty-four hours.
Herman
Exactly. We had major updates in nineteen fifty-three, nineteen sixty-seven, nineteen seventy-six, and so on. The current version we use is Incoterms twenty-twenty. That is the gold standard right now. And it is important for our listeners to realize that even though we are in January of twenty-twenty-six, the twenty-twenty rules are still the active ones. They do not expire every year; the I C C usually works on a decadal cycle.
Corn
So if I am in business to business purchasing today, I am looking at the twenty-twenty rules. Now, there is a lot of alphabet soup here. Three letter acronyms everywhere. E X W, F O B, D D P. It can be overwhelming. If I am a buyer, where do I even start?
Herman
Well, the best way to visualize it is as a spectrum. On one far end, the seller does almost nothing. On the other far end, the seller does absolutely everything. Let us start with the one that is the easiest for the seller but the hardest for the buyer. That is E X W, or Ex Works.
Corn
Ex Works. That sounds like the seller is basically saying, here is the stuff, it is sitting on my loading dock, good luck getting it home.
Herman
That is exactly what it is. Under Ex Works, the seller’s only responsibility is to make the goods available at their own premises. They do not even have to load them onto the truck. The buyer is responsible for everything from that moment on. They pay for the truck, they handle the export customs, they pay for the ocean or air freight, and they handle the import at the other end.
Corn
That sounds like a lot of risk for the buyer. Why would anyone agree to that?
Herman
Usually, it is because the buyer has a really sophisticated logistics network and they think they can do it cheaper than the seller. Or maybe the seller is a very small company that just does not want to deal with the headache of international shipping. But for a lot of buyers, Ex Works is a trap because you are responsible for export formalities in a foreign country where you might not even have a legal presence. You are essentially acting as the exporter in a country where you do not live.
Corn
That makes sense. It is like trying to file taxes in a country where you do not speak the language. So, what is the next step up on that spectrum?
Herman
The next big one, and probably one of the most common, is F C A, or Free Carrier. This is a lot more flexible. Under F C A, the seller is responsible for delivering the goods to a carrier named by the buyer. Crucially, the seller also handles the export clearance.
Corn
Okay, so the seller at least gets the goods out of their own country legally. That seems like a big relief for the buyer.
Herman
It is. And F C A is great because it can be used for any mode of transport. You can use it for air, rail, road, or sea. This is actually what the I C C recommends instead of the famous F O B for most modern shipments. In the twenty-twenty update, they even added a provision for F C A that allows the buyer to instruct the carrier to issue a Bill of Lading with an on-board notation to the seller, which helps with getting paid via letters of credit.
Corn
Wait, you mentioned F O B. That is Free On Board, right? That is the one everyone knows. Why is that not the go to anymore?
Herman
This is a classic point of confusion. F O B is only for sea or inland waterway transport. You cannot technically have an F O B air shipment, even though people say it all the time. Under F O B, the seller’s responsibility ends only when the goods are actually on board the vessel.
Corn
Ah, I see. So if the crane drops the container while it is hanging over the ship, but before it touches the deck, who is responsible?
Herman
Under the old rules, it was the ship's rail. If it crossed the rail, it was the buyer's problem. But in the newer versions, it is when it is placed on board. It is a subtle but important distinction. But here is the problem with F O B for container shipments. Most of the time, a seller delivers a container to a terminal, not directly onto a ship. It might sit in the terminal for three days before it gets loaded.
Corn
And if something happens in those three days, there is a legal gray area because the goods are not on board yet.
Herman
Precisely. That is why for containerized cargo, we always tell people to use F C A instead of F O B. It protects the seller because their risk ends when they hand it over to the terminal, and it is clearer for the buyer.
Corn
That is a great tip. I bet a lot of business to business buyers are still writing F O B on their contracts out of habit.
Herman
Oh, absolutely. It is a hard habit to break. Now, let us move into the middle of the spectrum. These are the C terms. C F R, C I F, C P T, and C I P. This is where it gets a little tricky because the point where the cost transfers is different from the point where the risk transfers.
Corn
Wait, that sounds like a contradiction. How can I be paying for the shipping but not be responsible for the risk?
Herman
It sounds weird, but it is actually very common. Let us take C I F, which is Cost, Insurance, and Freight. This is another maritime only term. The seller pays for the freight and the insurance to get the goods to the destination port. However, the risk actually transfers to the buyer the moment the goods are on board the ship at the starting port.
Corn
So, if I am the buyer, I am paying for the goods, the seller is paying to ship them, but if the ship hits an iceberg in the middle of the ocean, it is my problem?
Herman
Yes, but because it is C I F, the seller was required to buy insurance on your behalf. So you would make a claim against that insurance. The reason this exists is to give the buyer peace of mind that the goods are paid for and insured all the way to their home port, but the seller does not want to be responsible for what happens in the middle of the Atlantic.
Corn
That is fascinating. It is like a handoff that happens in slow motion. What about the non maritime version of that?
Herman
That would be C I P, or Carriage and Insurance Paid To. It is basically the same thing but for any mode of transport. One big change in the twenty-twenty rules was that for C I P, the seller is now required to buy a much higher level of insurance coverage than they used to. They have to buy what is called Clause A coverage, which is basically all risk. For C I F, they only have to buy Clause C, which is the bare minimum.
Corn
That seems like a win for the buyer.
Herman
It definitely is. It reflects the reality that most manufactured goods today are high value and people want better protection.
Corn
Okay, so we have covered the seller doing a little, and the seller doing a medium amount. Now we get to the heavy hitters. The D terms. This is where the seller is basically doing the heavy lifting, right?
Herman
Exactly. These are the arrival terms. The first one is D A P, or Delivered At Place. The seller takes on all the costs and risks to get the goods to a specific location, like the buyer’s warehouse. But, and this is a big but, the buyer is responsible for unloading the truck and handling the import customs.
Corn
So the truck shows up at my door, and I have to have the forklift ready and the customs cleared, or that truck is just going to sit there and charge me a fortune in waiting fees.
Herman
You got it. And then there is the one that changed names in twenty-twenty. It used to be called D A T, for Delivered At Terminal. Now it is D P U, which stands for Delivered at Place Unloaded.
Corn
Why the name change? Was it just to make it more confusing?
Herman
Actually, it was to make it more flexible. D A T implied it had to be a maritime terminal or a bus station or something. D P U means it can be any place, but the seller is the one who has to unload the goods. It is the only Incoterm where the seller is responsible for unloading.
Corn
I can see how that would be useful if you are buying something massive, like a piece of industrial machinery, and you do not have the equipment to get it off the truck yourself. You want the seller to bring their own crane and finish the job.
Herman
Exactly. It is a very specific niche, but it is important to have a term for it. And finally, we reach the ultimate service level. D D P. Delivered Duty Paid.
Corn
This is the dream for a buyer, right? It is like ordering something on Amazon. It just shows up at your door, everything is paid for, no surprises.
Herman
On the surface, yes. The seller handles everything. Freight, insurance, export customs, and even the import duties and taxes in the buyer’s country. For a buyer, it is the lowest risk option. But for a seller, it is a nightmare. They are responsible for following tax laws and customs regulations in a country where they might not even be registered.
Corn
I have heard of shipments getting stuck for months because a seller tried to do D D P but did not realize they needed a specific tax I D in the destination country.
Herman
That happens all the time. In fact, many freight forwarders will advise their clients to avoid D D P if they can, simply because the potential for a bureaucratic disaster is so high. As a buyer, you might think you are getting a great deal, but if your goods are seized by customs because the seller messed up the paperwork, you are still the one without the product you need for your business. Also, Herman's pro-tip: Incoterms do not cover the transfer of title or ownership. That is a separate clause in your contract!
Corn
That is a huge point. So you could technically be responsible for the risk of the goods even if you do not legally own them yet?
Herman
Exactly. Incoterms are about delivery, not ownership.
Corn
So, looking at this from a business to business purchasing perspective, there is no one size fits all answer. It really depends on your company's capabilities.
Herman
Exactly. If you have a great logistics team in house, you probably want more control, so you might go with F C A or E X W. You can negotiate your own rates and you know exactly where your stuff is. If you are a smaller operation and you just want the goods to show up, you might lean toward the C terms or D A P.
Corn
One thing that always strikes me is the importance of the named place. You cannot just say F O B. You have to say F O B, Port of Shanghai, Incoterms twenty-twenty.
Herman
Oh, Corn, you are hitting on the number one mistake people make. If you do not specify the exact point, the whole term becomes useless. I once saw a contract that just said D A P London. London is a big place! Does that mean a specific warehouse in Croydon? Does it mean a terminal at Heathrow? If the truck goes to the wrong place, who pays for the extra fifty miles?
Corn
It is like giving someone directions but only telling them the city and not the street address. You are just asking for trouble.
Herman
And you have to specify the year. If you do not write Incoterms twenty-twenty, you might be accidentally using the rules from nineteen ninety, which have different definitions for some of these terms. Most courts will default to the most recent version, but you do not want to leave that up to a judge.
Corn
So, for someone starting out in business to business purchasing, what are the top three things they should keep in mind when they are looking at these terms in a quote?
Herman
First, understand where the risk transfers. Not just the cost, the risk. If that container falls into the ocean, do you still have to pay the seller? Under most terms, the answer is yes.
Corn
That is a scary thought. You are paying for a pile of wet electronics at the bottom of the sea.
Herman
Exactly. That leads to my second point. Insurance. If the term does not explicitly require the seller to buy it, like C I F or C I P do, then you as the buyer absolutely must buy it yourself. Never assume the other guy has you covered.
Corn
And third?
Herman
Match the term to the transport. Do not use F O B for air freight. Do not use F A S, which is Free Alongside Ship, for a truck delivery. Use F C A for almost everything that involves containers or multiple modes of transport. It is the most robust and modern term we have.
Corn
This is making me think back to our episode on the agentic mesh, episode two hundred eighteen. We talked about how A I agents might eventually handle these negotiations. I imagine an A I would be much better at picking the right Incoterm than a human who is just copying and pasting from an old contract.
Herman
Oh, absolutely. An A I would look at the specific port, the current customs backlog, the insurance rates, and the buyer's tax status and say, actually, for this specific shipment, you should use C P T instead of D A P. It would take all that complexity and optimize it. But until we have that, we have to rely on our own knowledge.
Corn
It is also interesting to think about the environmental impact. We talked about supply chains in episode two hundred ninety-seven. Does the choice of Incoterm affect the carbon footprint?
Herman
Indirectly, yes. If a buyer uses a term like Ex Works, they might consolidate their shipments from five different sellers into one big container, which is much more efficient. If every seller is doing their own D D P shipment, you might have five half empty trucks driving to the same destination.
Corn
That is a great second order effect I had not thought of. Efficiency often follows control. If you control the logistics, you can make them greener.
Herman
Exactly. Now, I want to go back to something Daniel mentioned in his prompt about the box. He talked about the beautiful story of consolidation and standardization. Incoterms are the linguistic version of the shipping container. The container standardized the physical dimensions of trade, and Incoterms standardized the legal dimensions.
Corn
That is a perfect analogy. Without the box, you cannot have the crane. Without the Incoterm, you cannot have the contract.
Herman
And just like the box, they are constantly evolving. There is already talk about what the twenty-thirty rules might look like. People are asking if we need terms that specifically address digital goods or carbon credits.
Corn
That would be a huge shift. How do you define delivery for a piece of software that is being hosted on a server in three different countries simultaneously?
Herman
Right? Does the risk transfer when the download starts or when it finishes? It sounds silly, but when you are talking about a million dollar enterprise software license, those seconds matter.
Corn
This has been a really deep dive into something that most people probably ignore until it goes wrong. But for our listeners in the business world, this is survival gear.
Herman
It really is. And I think it is a great reminder that the world works because of these invisible standards. Whether it is the T P M chips we talked about in episode three hundred or the C two P A standards from episode two hundred ninety-eight, we are constantly building these layers of trust so that we can interact with people on the other side of the planet.
Corn
It is about reducing friction. The less time we spend arguing about who pays for the crane, the more time we can spend actually building things and creating value.
Herman
Well said. I think we have given Daniel and our listeners a pretty solid foundation here. From the nineteen thirty-six originals to the twenty-twenty updates, Incoterms are the silent partners in every international deal.
Corn
Definitely. And before we wrap up, I want to take a second to talk to our listeners. We have been doing this for over three hundred episodes now, and the reason we keep going is because of the incredible engagement we get from you all. If you are finding these deep dives helpful, please take a moment to leave us a review on your podcast app or on Spotify.
Herman
It really does help. It lets the algorithms know that people actually want to hear about the history of international trade terms and technical hardware security. It helps us reach more curious minds like yours.
Corn
And if you have a question that pops into your head at an inconvenient moment, just like Daniel does, you can send it to us through the contact form at our website, myweirdprompts.com. You can also find our full archive and RSS feed there.
Herman
I am already looking forward to whatever Daniel throws at us next week. Maybe something about the thermodynamics of air conditioning or the history of the paperclip?
Corn
Knowing him, it will be something we never saw coming. But that is the fun of it.
Herman
Absolutely. Well, this has been My Weird Prompts. I am Herman Poppleberry.
Corn
And I am Corn. Thanks for diving down the rabbit hole with us. We will see you in the next one.
Herman
Until next time, keep asking those weird questions.
Corn
Take care, everyone. Bye!

This episode was generated with AI assistance. Hosts Herman and Corn are AI personalities.

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