#5879: Why Experts Don't Follow Their Own Advice

Doctors eat worse, dentists drink more soda, and physicians skip the screenings they prescribe. The data behind the "do as I say" gap.

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The cheap explanation for "do as I say, not as I do" is that humans are hypocrites, case closed. But when you go looking, the pattern is measurable, decades deep, and much stranger than hypocrisy. A University of Alberta survey of physician faculty found only 10.8% were eating the recommended daily servings of fruits and vegetables, less than half got vigorous exercise three or more days a week, and yet 63.3% believed they were role models for healthy living. The same study found that doctors with poor personal habits counseled their patients less about smoking, alcohol, and diet — guilt quietly shrinking the conversation.

The pattern holds across professions. A February 2024 Israeli study found physicians and interns at the bottom of a healthy lifestyle index, with only 10.6% scoring high, compared to 34.5% for other health professionals. A 2024 study of 842 dental professionals in Thailand found knowledge had essentially zero correlation with actual dietary behavior — r equals 0.031 — while prior work suggested dentists consume more sugary snacks between meals than the general population. And then the study that should have gotten more attention: economists at MIT, Stanford, and Harvard tracked 5.8 million Swedes across 63 prescription drug guidelines and found doctors and their families were 3.8 percentage points less compliant than the general public, and 5.2 points less compliant on antibiotics.

The explanation isn't ignorance — it's the opposite. Doctors see the wedge between what's good for them as patients and what's good for society, and they act on the more complete picture. That reframes the whole category. There's a difference between the recovering alcoholic warning you off the bottle and the politician exempting himself from his own law. One is scar tissue offered as a gift; the other is a bill you didn't order. The tech version — the engineer who thinks his own product is hostile — fits the same wedge: incentives pointing away from what he'd recommend to a friend.

Sources

What the research for this episode read before the script was written. Primary sources first.

  1. Klein, Guenther, Ross, Do as I say, not as I do, *Canadian Family Physician* 62(7):e393-9, July 2016 primary
  2. Finkelstein, Persson, Polyakova, Shapiro, A Taste of Their Own Medicine, *AER: Insights*, Dec 2022, via MIT News primary
  3. Ramot, Tal, Rosenbloom, Comparison of Health Behaviors of Healthcare Workers and the General Public in Israel, *Int J Environ Res Public Health* 21(3):268, 2024-02-27
  4. Tantimahanon, Sipiyaruk, Tantipoj, Determinants of dietary behaviors among dental professionals, *BMC Oral Health* 24:724, 2024-06-24
  5. Valdesolo & DeSteno, moral hypocrisy study, *Psychological Science*, via Northeastern Global News, 2007-08-08
  6. Priolo et al., Three Decades of Research on Induced Hypocrisy: A Meta-Analysis, *Personality and Social Psychology Bulletin*, 2019
  7. Sheeran & Webb, The Intention Behavior Gap
  8. Pfeffer & Strobach, Executive Functions, Trait Self-Control, and the Intention-Behavior Gap, *J Sport & Exercise Psychology*, 2017
  9. Le Bonniec et al., colorectal screening action control, *Int J Behavioral Medicine*, 2022
  10. Psychological Distance and the Discrepancy Between Recommendations and Actions (action hypocrisy)
  11. Hacker News comment threads on hypocrisy (Basecamp, NASA SLS, Google anonymity, Gates) and related
  12. Monin & Merritt, Moral Hypocrisy, Moral Inconsistency, Stanford GSB chapter

Mentions

  • A Taste of Their Own Medicine MIT/Stanford/Harvard study on physician adherence
  • American Economic Review: Insights Journal publishing the Swedish physician study
  • Bill Gates Cited example of climate lecturing with private jets
  • Canadian Family Physician Journal with University of Alberta physician survey
  • construal-level theory Psychological distance framework for action hypocrisy
  • Hacker News Tech discussion forum
  • intention-behavior gap Sheeran and Webb research on intent vs action
  • My Weird Prompts Podcast hosting this episode
  • NASA human-rating standards Engineer-designed human tolerance requirements
  • Priolo meta-analysis 2019 induced hypocrisy study across 38 studies

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#5879: Why Experts Don't Follow Their Own Advice

Corn
Here's a question that anyone who's spent enough time around professionals eventually runs into. Daniel puts it this way. We've all heard "do as I say, not as I do." How many of us have known doctors who do the exact opposite of every health recommendation they talk about? People working in technology who think the whole thing is a bunch of crap. Dentists who chug soda like it's going out of style. He says the reflexive take is that humans are just a hypocritical bunch, and then he wonders whether that's actually a cheap shot. A superficial read. He numbers himself among the tribe, which is honest of him. And the question underneath it all is this. Why can we connect with an idea deeply enough to teach it to someone else, and still not live it ourselves?
Herman
That's all of it, isn't it. Because the cheap answer is right there and it feels satisfying. Humans are hypocrites, case closed, next topic.
Corn
And it is satisfying. That's what makes it dangerous.
Herman
It's satisfying the way calling a movie bad is satisfying. You don't have to engage with anything. But when you actually go looking, this is a measurable phenomenon. There's data. Decades of it. And the data says something much stranger than "people are hypocrites."
Corn
Stranger how?
Herman
Stranger in that the people who know the most are sometimes the worst at following their own advice. Not the ignorant ones. The experts.
Corn
That's backwards from what you'd expect.
Herman
It's completely backwards from what I'd expect. And it holds up across professions. Medicine, dentistry, and the tech world has its own version that nobody's really quantified but everybody recognizes.
Corn
So walk me through it. Where does the hypocrisy story fall apart?
Herman
Start with the physicians. A survey of physician faculty out of the University of Alberta, published in Canadian Family Physician back in 2016. They asked these doctors about their own health behaviors, and the numbers are grim. Only 10.8% were eating the recommended daily servings of fruits and vegetables.
Corn
Ten point eight.
Herman
Less than half did vigorous physical activity three or more days a week. 47.2%. And 42.9% reported more than two hours of daily screen time.
Corn
Those are not doctor numbers. Those are my numbers.
Herman
And yet 63.3% of them believed they were role models for a healthy lifestyle. Nearly two-thirds looked at their own habits and concluded, yes, patients should be emulating this.
Corn
That's the part that gets me. It's not that they're failing. It's that they don't know they're failing.
Herman
Well, here's where it gets better. The same study found something the authors didn't expect. Poor personal habits correlated with less patient counseling. Doctors with low fruit and vegetable intake counseled their patients less about smoking, less about alcohol, less about diet. All three were statistically significant.
Corn
So they're not just failing to practice what they preach. They're preaching less because they're failing.
Herman
Which makes a kind of sense, if you think about it. You don't want to stand in front of a patient and tell them to eat better when you had a bag of chips for lunch.
Corn
That's guilt doing the work. Not ignorance.
Herman
The authors put it almost exactly that way. They wrote that physicians might counsel patients less frequently on the lifestyle guidelines they themselves aren't meeting. "Do as I say, not as I do" is in the paper, verbatim.
Corn
So the doctor who skips the diet conversation isn't lazy. He's protecting himself.
Herman
And it gets sharper when you look outside North America. There was an Israeli study, February 2024, comparing healthcare workers to the general public. And the physicians and interns came out at the bottom.
Corn
The bottom of their own profession?
Herman
Only 10.6% of physicians and interns scored high on a healthy lifestyle index. Compare that to 34.5% for other health professionals. Nurses, technicians, physiotherapists. The doctors were the unhealthiest group in the building.
Corn
That's a striking finding.
Herman
76.6% of them were sleeping less than seven hours a night. 41.3% ate breakfast less than once a week. And 51.1% underwent screening tests only "to a small extent."
Corn
Screening for what?
Herman
General preventive screening. And here's the kicker. In a cited Israeli study, 94% of physicians said they believed in the importance of screening. 94%. And yet half of them barely do it themselves.
Corn
They believe it. They just don't do it.
Herman
And 81% of healthcare workers said they'd recommend healthy lifestyle behaviors to their patients "to a great extent." So the message is strong. The practice is not.
Corn
So the belief is intact. The knowledge is intact. The behavior is missing.
Herman
Which is where dentistry comes in. Because the dentist-and-soda joke Daniel made? That one has actual data behind it. A 2024 study of 842 dental professionals in Thailand. They measured knowledge, attitude, and dietary behavior. And they found that knowledge had almost no relationship to actual dietary behavior. The correlation was basically zero. r equals 0.031.
Corn
That's nothing.
Herman
That's statistically indistinguishable from nothing. What predicted healthy eating wasn't what they knew. It was their attitude. Their disposition toward the behavior. And the paper notes that prior studies had found dentists are more likely to consume sugary foods between meals than the general population.
Corn
So the people who spend their lives telling you to stop eating sugar are eating more sugar than you are.
Herman
Between meals, specifically. Which is the worst time. That's the caricature Daniel described, and it's documented.
Corn
I want to sit with that for a second. Because knowledge isn't just failing to help. It's almost orthogonal to the outcome.
Herman
Which raises a question. If information doesn't drive behavior, what does?
Corn
Before you answer that, I want to bring in the study that broke my brain on this.
Herman
Go on.
Corn
Because I always assumed the reason people don't follow health advice is that they don't understand it. If that were true, then the people who understand it best would follow it most closely. And that's exactly what the researchers assumed going in. There's a paper by economists at MIT, Stanford, and Harvard called "A Taste of Their Own Medicine."
Herman
Finkelstein and Polyakova. I know this one.
Corn
Published in American Economic Review: Insights in December 2022. They got access to Swedish administrative data. 2005 through 2016. 5.8 million people. And they tracked adherence to 63 different prescription drug guidelines.
Herman
This is the one that should have gotten more attention.
Corn
The general population followed the guidelines 54.4% of the time. And doctors and their close family members?
Herman
They followed them less.
Corn
3.8 percentage points less. In 41 of the 63 guidelines, doctors and their families were less compliant than the public. Less.
Herman
The antibiotic gap is the one that stayed with me. Doctors and their families were 5.2 percentage points less compliant on antibiotics.
Corn
And the explanation the researchers got to is not ignorance. It's the opposite of ignorance. Amy Finkelstein put it well. She said you can imagine the reason doctors are less likely to follow the guidelines than other patients is because they know there's a wedge between what's good for them as patients and what's good for society.
Herman
So the guideline says take the narrow-spectrum antibiotic. Because if everyone takes the broad one, we breed resistance and it stops working for everybody. But if you take the broad one, your infection clears faster.
Corn
It's a classic collective action problem, and the doctors see it clearly. They know what they're supposed to do. And then they know what they'd rather do.
Herman
Maria Polyakova put it another way. She said experts have a more nuanced understanding of what's right for themselves, and how that might differ from what the guidelines suggest. That's a generous reading, but I think it's the right one.
Corn
The doctors aren't failing to follow the science. They're following a more complete version of it. One that includes their own individual interests.
Herman
Which is why the word "hypocrite" falls apart here. A hypocrite is someone who says one thing and does another while pretending not to notice. The Swedish doctors noticed. They made a calculation.
Corn
That's the moment I stopped thinking of this as a character flaw. It's a rational decision. A self-aware one.
Herman
And once you see it that way, the whole category opens up. There are at least two kinds of this pattern, and we conflate them constantly.
Corn
You mean the "learn from my mistakes" type and the "rules for thee and not for me" type.
Herman
The first is the recovering alcoholic who tells you to slow down. He knows where the road leads because he's been on it. He's not being a hypocrite. He's giving you his scar tissue as a warning.
Corn
And the second?
Herman
That's the politician who legislates the thing he exempted himself from. The executive who tells the company one thing and does another. Those are not the same.
Corn
One is a gift. The other is a bill you didn't order.
Herman
I'd put the doctor who doesn't get his colonoscopy and still tells you to get yours in the first category. The doctor who prescribes himself the broad-spectrum antibiotic while telling everyone else to take the narrow one? That's the second category.
Corn
So does that help us sort the tech worker who thinks his own product is garbage?
Herman
It might. Because the tech angle is the one nobody's actually studied. I couldn't find a single peer-reviewed paper quantifying whether engineers use their own products. So we're in anecdote territory.
Corn
That's fine. Anecdotes can still be honest.
Herman
But the pattern shows up everywhere. There's a good Hacker News discussion about this, where someone points out the two varieties. Then another commenter brings up Bill Gates and his private jets while he lectures about climate.
Corn
That's a real one. He's not wrong about the problem, but the messenger is vulnerable.
Herman
Then there's the NASA human-rating standards. Engineers designing the systems make decisions about human tolerance that they'll never personally have to live with. The people actually flying the vehicle are a different set of humans entirely.
Corn
There's a version of this in software that I think is underrated.
Herman
Go on.
Corn
The engineers building a notification system that pings you constantly. They hate being pinged. They know the notification system is hostile. And they build it anyway because the product manager says the metrics need it.
Herman
That's the same wedge. The engineer knows the product is bad for users. He just has a different incentive than the user does.
Corn
So the tech worker who thinks the entire business is a bunch of crap isn't necessarily a hypocrite. He's inside a system where his incentives point away from what he'd recommend to a friend.
Herman
That's a cleaner explanation than "he's a hypocrite." It's more uncomfortable, too. Because it suggests a lot of people are doing work they wouldn't recommend.
Corn
The tension between what you do for pay and what you'd endorse as a human being.
Herman
Every industry has that tension. Not every industry has the data to prove it.
Corn
So let's get to the psychology. Because the data shows the what. The why is where I think Daniel's question gets interesting.
Herman
The why has a name. The intention-behavior gap.
Corn
Sheeran and Webb. Right?
Herman
Right. It's the observation that humans routinely fail to do what they intend. Not what they want to want. What they actually intend to do. And the failure isn't rare. It's the norm.
Corn
How big is the gap?
Herman
There's a study on colorectal cancer screening that puts a number on it. They looked at people who said they intended to get screened. Who'd made the decision. And 71% of those intenders failed to follow through.
Corn
Seventy-one percent of the people who'd decided to do a thing didn't do it.
Herman
Which means "I intended to" is barely a predictor of anything. And the gap correlates with traits like self-control and executive function. People with lower executive function show a bigger gap. It's not willpower in the abstract. It's a measurable cognitive capacity.
Corn
That's worth flagging for anyone who thinks this is a moral failing. It's partly neurological.
Herman
And there's a related finding that's more unsettling. The self-other asymmetry.
Corn
Meaning we judge ourselves differently than we judge other people.
Herman
There's a 2007 study out of Northeastern. Valdesolo and DeSteno. They gave subjects a task where one participant would get the easy version and one would get the hard version. 88% of the subjects assigned themselves the easy one.
Corn
That's not a majority. That's a near-unanimous finding of cheating.
Herman
Then the interesting part. Subjects were asked to judge their own choice, and then judge an identical choice made by a stranger. And they rated their own transgression far more leniently. They extended the same leniency to members of even trivially-formed in-groups.
Corn
So if the person rigging the task was on their team, they got a pass. If they were a stranger, crime.
Herman
DeSteno's conclusion was that this bias is fundamental. It's not that people are lying. It's that the mind is inherently social, and left unchecked, it will bias judgment in the service of ourselves and those like us.
Corn
Which is a slightly chilling sentence when you sit with it.
Herman
Because it means the same brain that gives you accurate judgment about other people will bend when it's pointed at yourself. But systematically.
Corn
There's another piece here I want to bring in. The "action hypocrisy" research.
Herman
Construal-level theory.
Corn
Explain it. Because I think this is the answer to Daniel's specific question. The one about teaching without practicing.
Herman
The idea is that psychological distance changes how we think about a behavior. When something is far away. In the future. Or in another person. We construe it abstractly. As an ideal. As the right thing to do.
Corn
And when it's close?
Herman
When it's near. Now. In your own life. You construe it concretely. As constraints. As friction. As what's actually possible in this moment.
Corn
So the recommendation lives in the abstract world and the action lives in the concrete one.
Herman
There are six studies supporting this. People are more willing to recommend an action for themselves in the future than for themselves in the present. And they're more willing to recommend it for distant others than for people close to them.
Corn
So the reason I can teach what I can't do is that teaching happens in the world of ideals and doing happens in the world of trade-offs.
Herman
Which is why the person who knows the most is sometimes the worst off. Because they can see both worlds clearly. The ideal and the compromise.
Corn
That's a real thing. I've felt that.
Herman
You've said that about your own habits.
Corn
Well. I have a complicated relationship with napping.
Herman
That is a sentence.
Corn
It's the only kind of relationship I have.
Herman
But there's one more piece of this that flips the lot. Because the research on induced hypocrisy suggests the discomfort might actually be useful.
Corn
The Priolo meta-analysis.
Herman
2019. Thirty-eight studies, published and unpublished. They looked at what happens when you make people's hypocrisy salient in a specific way. The procedure has two steps. First, you have people advocate for a standard. They make the case for a behavior publicly. Then, second, you remind them of a time they violated that standard themselves.
Corn
And they change?
Herman
Both intention and behavior increase. Reliably across studies. So hypocrisy isn't just a failure mode. It's a motivator. If you can make the gap vivid enough, people will close it.
Corn
So the discomfort of noticing your own preach-practice gap is not a bug.
Herman
It's the mechanism. It's exactly what gets people to act.
Corn
Which is a completely different frame than "hypocrites are bad." It says noticing your own inconsistency is the thing that saves you.
Herman
And that leads to a stranger implication. Daniel called this an ancient tendency. I couldn't find a single evolutionary-psychology paper that nailed all of it down. But the components of it. The intention-behavior gap. The self-other asymmetry. Those are treated by the field as fundamental features of human cognition. Not bugs in a few people. Architecture.
Corn
Which means "why are we hypocrites" is asking the wrong question.
Herman
What should we ask?
Corn
What is the gap between knowing and doing trying to tell us? Because if the gap is universal, and if the discomfort it causes is what moves us, then the gap is doing work. It's not just failure.
Herman
That's a strong reframe.
Corn
It's the one I'm landing on. Anyway. Let's hear what he thinks about all this.
Hilbert
Corn. When you said the doctors weren't hypocrites, they made a calculation. My cousin is a dental hygienist. She's been on a one-woman campaign against energy drinks since 2011. She'll corner you at a barbecue and tell you what phosphoric acid does to enamel. Two weeks ago I was at her house. She opened the garage to get a shovel. There is a mini-fridge in there. It is a monument to Mountain Dew. Six flavors. I counted.
Corn
That's a beautiful contradiction.
Hilbert
It's not a contradiction. She says she's not a hypocrite. She's a warning. She knows exactly what she's doing.
Herman
Did she say that to you?
Hilbert
She said it to me at a family barbecue in 2019. She cracked open a can and looked at nobody in particular and said, this is why I tell people not to do this. And she meant it. She wasn't joking.
Corn
So she's not in denial. She's making her failing part of the lesson.
Hilbert
That's what she says. She's a walking cautionary tale. I asked her how many she drinks a day. She said she doesn't count them. That would be obsessive.
Herman
Which is a very specific kind of self-management.
Hilbert
She has a spreadsheet.
Corn
Of course she does.
Hilbert
I've seen it. It tracks by brand. By flavor. There's a column called mouthfeel rating. She grades them on mouthfeel. From one to ten.
Herman
A mouthfeel column.
Hilbert
There's a pivot table for monthly totals. And a tab for seasonal comparisons. And then, on the far right, there's a column she calls regret level. One to ten. She fills it in retroactively on Sunday evenings. She calls the whole ritual her weekly reckoning.
Corn
So she tracks the regret, not the drinking.
Hilbert
She tracks the regret. The drinking she says she doesn't count. Six flavors in the fridge. Different data.
Herman
That's a surprisingly clean version of the thing we were just talking about.
Hilbert
She hits a one-to-ten regret number on her own spreadsheet every Sunday and then opens the fridge again Monday. She's not confused about what's happening. She's just not doing anything about it. Which I think is closer to how it goes than most people want to admit.
Corn
That story doesn't resolve the question. It just makes it more specific.
Herman
Which is what we needed. Alright. So what do we do with this? Because the picture that's built up over the last hour is not the picture I started with.
Corn
Same. The cheap version. "Humans are hypocrites." It doesn't survive contact with the data. The Swedish doctors weren't lying. They were making a different calculation based on better information. The dentists weren't ignorant. Their knowledge just didn't predict their behavior at all. The health workers believed in screening at 94% while half of them skipped it.
Herman
And the doctors who counsel less because they're failing personally. That's not deception. That's the self-other asymmetry playing out in real time.
Corn
The question that stays with me is the one about how we receive advice. Because if experts deviate because they know something the rest of us don't, then the guideline and the person aren't the same thing. The guideline is written for the average case. The expert is looking at you.
Herman
Which means the guidance and the guide diverge. And it's not always obvious which one to trust.
Corn
The guideline doesn't know you. The expert might.
Herman
Of course, the expert might also just be rationalizing. So it's not a clean rule.
Corn
Nothing in this episode has been clean. That's the point. The word "hypocrisy" doesn't survive contact with the reality, and the reality is more interesting anyway. Our friend Hilbert's cousin with her spreadsheet isn't confused about her soda habit. She has data. She just doesn't act on it. And the fact that she tracks the regret at all suggests she knows something is off, and the knowing is what will eventually do the work.
Herman
Or what keeps her awake on Sunday nights.
Corn
That too. But the induced-hypocrisy work is real. Making the gap vivid changes behavior. You can't fix what you don't see.
Herman
The cleaner way to put it. Maybe the question isn't "why are we hypocrites." It's "what is the gap between knowing and doing trying to tell us." And the answer might be. It's telling us what we actually believe when the abstract version has to meet a Tuesday afternoon.
Corn
That's a landing. Let's take it.
Herman
That was episode 5877 of My Weird Prompts. Thanks as always to our producer, Hilbert Flumingtop. If you want to send us a prompt of your own, you can reach the Telegram bot at t dot me slash MWP listener bot. That's where Daniel's prompts come in.
Corn
The show is at my weird prompts dot com. Feed, archives, all of it.
Herman
We'll be back soon.
Corn
See you then.

This episode was generated with AI assistance. Hosts Herman and Corn are AI personalities.